Top-10 Marketing Tools for Website Owners

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If you want to develop a successful business, you should have a well-thought marketing plan. Much depends upon its strategies. The marketing plan even determines the future of your company. Only the website owners are aware of all challenges that arise on the way to the top. It does not happen on its own. You need a robust set of website marketing tools that will give your site a boost. If you want to be ranked highly by search engines, these instruments should enter your collection of must-have tools to contribute to the promotion of your site.

If you are not sure about the use of some tools, you can try them first. Almost all of them have free trial versions. Try different ones to see, which tools are more efficient as you strive to attain the goals.

  1. SE Ranking

If you want to determine the keywords used for site promotion and generation of traffic of your business rivals, you can easily do it with SE Ranking tool. Amazingly, you can get tons of information about the issues that are not disclosed publicly. You will know how much your competitor spends on promotion and the traffic it gets.

 The tool is also helpful for work with your keywords. You can group them effectively and optimize the pages of your site to achieve the goals easily. SEO ranking software performs analytics and deep auditing of your site. In addition to all these useful tools, it also allows auto-posting to social media thus expanding your online presence!

  1. Tweepi

If you want to become visible online, services like Tweepi can be beneficial for you. it helps to enlarge the number of your Twitter followers thus letting you grow your customer base.

  1. Google Analytics

The core marketing strategy is an understanding of what your clients want. Google Analytics provides a unique opportunity to have insight into the minds of your potential customers. Find out what they are looking for online, determine the locations where the demand for your product is more significant to develop your business most effectively.

This is the most widely used online analytics service at present. Take advantage of its important statistics to achieve the goals effectively.

  1. Google Keyword Planner

Google Keywords is an irreplaceable tool for active promotion in search engines. You can use the service free of charge. Track the popularity of different keywords in search engines and plan your strategy in accordance with it.

  1. Uptime tracker HRank

If you do not want to face the situation when your website is down and you are not even aware of it, you need a reliable tool to find the best web hosting service. Uptime tracker HRank will care about it. The service calculates uptime using the information at the disposal of the service. The data charts are updated daily so you always have access to the latest info.

The service can be used as well to track the response time. This feature is helpful if you distribute your product internationally and want to make sure that your potential customers in different parts of the world have access to it.

  1. MailChimp

Do not neglect the efficacy of email marketing that is an excellent tool to drive new customers to your site. You can considerably increase your revenue with a marketing automation platform MailChimp. It has a paid and freemium service used by website owners when they want to increase the traffic to their sites.

  1. Piktochart

Visuals are very useful for generation of traffic to your site, while infographics belong to the list of leading forms of visual content. Make your site more popular thanks to infographics that can be easily created with Piktochart. The tool creates customizable infographics with illustrations that look professional. There are different payment plans you can choose from.

  1. Social Mention

Social Mention is an excellent service enabling the analysis of recent trends. It performs a search in social media for you to know the impressions of your customers when they use your service. The service points out positive, neutral and negative sentiments, displays the sources and the users who mentioned the service. It is very useful as it helps to work directly with the customers and their negative reviews. The business resolving issues fast becomes more successful as it reacts to customers’ needs without delay.

  1. Work Examiner

If you employ freelancers to perform certain work on time or want to make sure that your full-time employees work efficiently not being distracted by things that have nothing to do with work, Work Examiner is a useful software to make your projects highly effective! It gives you a full view of what your employees do online.

  1. Headline Analyzer

The importance of top-notch headlines should not be underestimated. If you want to increase the number of visitors on your site, you should use Headline Analyzer. Powerful headlines captivate the audience and increase the conversion of your site.

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