Essential Tips for Boosting Domain Authority

Your website's domain authority can influence how search engines rank you when delivering results to users. Therefore, improving domain authority should be an essential part of any business's digital strategy. We will cover five essential tips for boosting domain authority that you should implement in your marketing plan.

What is domain authority?

Domain authority is a value attributed to your website, representing how relevant an authority your website is on a given topic. The higher your domain authority, the better chances your website will achieve a good rank in SERPs. However, this doesn’t mean that you should directly equate domain authority to SEO. Domain authority is considered to be based on the backlinks leading to your website and is presented as a score ranging from 1 to 100. On the other hand, SEO encompasses a whole suite of techniques that can help your website achieve a better rank.

Certain websites can effortlessly achieve a good domain authority score without even knowing it. This is usually the result of a holistic design approach and catering to the needs of your users. At Eco Web Design Wisconsin, we believe that a well-designed website will naturally be able to reach its target audience, regardless of any arbitrary score. However, domain authority can be useful as a measure of the effectiveness of your overall web design. Moz created the domain authority metric to predict website ranking and help businesses understand how relevant their websites are.

Here are 5 essential tips for boosting domain authority:

1. Perform a website audit

Before you try to fix anything, it’s usually advisable to have a good idea of where you currently stand. You should occasionally perform a website audit to monitor the online presence of your business. Pay special attention to the backlinks leading to your site. They will have the most substantial influence on your domain authority score. Take a look at where the links to your site are coming from since links from high-authority websites can improve your own site's authority.

Unfortunately, the reverse scenario is also possible. Low quality or spammy backlinks can drop the domain authority of your site. Therefore, you should remove bad links to your site to avoid getting penalized by Google. You can think of backlinks as a social pointer, which signifies the clique your website is associated with. The better the company you keep, the higher your online social status.

2. Establish backlinks on sites with good authority

Following our previous logic, if low-quality backlinks are bad for your website and should be removed, you should work just as hard to build quality backlinks. When building backlinks that will boost your website's domain authority, you should focus on quality, not quantity. However, that is usually easier said than done.

Here’s how to get quality backlinks:

Create content people will be excited to share. Informative articles can get your website mentioned in popular online publications, forums, and social media platforms.

Reach out to relevant authorities in your business niche. See if they would be open for collaboration, and ask them to link to your site. Unfortunately, web admins often get large numbers of unsolicited pitches. Your best course of action is to introduce yourself and explain how their website can benefit from sharing each other's content.

Write guest articles. Many websites that have blogs are open to posts by guest writers. This can be an excellent opportunity to include a link to your site. However, you should make sure to follow their guest post guidelines.

3. Improve mobile-friendliness

A mobile-friendly website used to be a cool feature that would bring you extra brownie points from search engines. As the number of online users has increased over time, a mobile-friendly version of your website has become a mandatory feature to get a decent rank. If you choose to improve the mobile version of your website, you will realize that this brings many benefits. Your website visitors will have a better user experience and be more likely to share your website with others. Additionally, the number of online purchases done through mobile devices has skyrocketed over the last two years. This means that you should see an improvement to your bottom line by making your purchase forms easy to use on smaller screens.

4. Build internal links

When website owners search for essential tips for boosting domain authority, most of the focus seems to be on backlinks. Sadly, internal links often get overlooked, yet they have a significant impact on the overall usability of your website. Clever web design should link the pages of your website into a cohesive unit that logically flows from one section to the next.

You can use internal links to ease navigation for your website visitors and make it easy to find the content they are looking for. Besides improving the user experience, the smart use of internal linking can distribute page authority within your site. Google will have an easier time indexing the pages of your site. It will recognize which ones are important and bring them up as results in SERPs.

5. Keep track of your mentions

It’s not uncommon for your website to be mentioned without a link leading back to your site. As cute as the adage "all publicity is good publicity" may sound, this doesn't help you with domain authority. You can set up Google Alerts to monitor your mentions and inform you when your website gets brought up. When you get a notification, you can send an email to the site owner that mentioned you asking them to add a link that leads back to your website.

In conclusion

Links are the key to improving the domain authority of your website. We've gone over five essential tips for boosting domain authority in this article. Now it's up to you to monitor your existing links and work on creating new ones to improve your site's visibility.

Meta description: If you want your website to be recognized as important in your business niche, you can follow these 5 essential tips for boosting domain authority.

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