What is a page title tag and why are they important?

The Meta page title is an essential part of your on-page SEO strategy. Last I checked it’s still holding strong at #2 right behind good quality content. This is one thing that can be accomplished with minimal effort and have big results.

The title tag serves a few purposes including what search engines use for the focus of the page’s content. It should be an accurate and concise description of what the page is about. The search engine robot indexes the website code and sees your page title in the head section of your page.