SEO | Website Design Blog

What is Schema Markup and How it Can Help Improve SEO Performance of a Website?

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What is scheme markup? What is microdata format? How schema markup can be beneficial for SEO? Let us find answers to these questions in the following sections.

What is schema markup?

Schema markup is a type of code that is added on a web site so that search engines such as Google show informative data about the website to visitors.

When you use this type of markup, search engines index and return data from your site in a somewhat different way.

Schema Markup Helps Search Engines Understand Meaning of Data Present on a Web Page

Suppose, the name “Kevin Morris” is present on a web page. When right type of schema markup is added for this name, search engines are able to understand that “Kevin Morris” is the person who has developed content for that page and he is the author.

Using this data search engines offer search results with more information to visitors who are searching for “Kevin Morris”.

Additionally, schema markup informs search engines about details to highlight from your site and tells search engines about important details present on a web page.

Read more: What is Schema Markup and How it Can Help Improve SEO Performance of a Website?

How to Enhance Different Design Elements Which Help in Improving Conversions on a Website?

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If you want more conversions on your website and increase time visitors spend on your site then it will be necessary to pay attention to different design aspects present on your site and enhance them. Let us find out how to improve these design aspects which play a crucial role in better performance of your website and help in improving conversions.

Tips to Improve Call to Action (CTA) Buttons and Other Design Elements

CTA Button Design - Essential Details to be Examined

Aspect #1: Highlight the Button

Call to action buttons play the crucial role of directing visitors to take a specific action, which could be starting the purchase process or sending you an email.

It will become easier for your visitors to locate the CTA button when it is highlighted in right manner. For instance, if the main theme color of your website is yellow and the call-to-action button is also yellow colored then locating the button will become difficult.

To avoid such problem what you will have to do is choose any contrasting color so that your CTA button easily stands-out from other elements.

Read more: How to Enhance Different Design Elements Which Help in Improving Conversions on a Website?

iDNS Domain Registration Letter

Looks like a new scam is in town. This one is trying to trick you into send them lots of money to renew your domain. They are able to get your domain registration information from the WHOIS database. 

This is a scam and should be ignored at all costs. 

Who are they?

The letter comes from a New Jersey address and their official name is Internet Domain Name Services Inc. Their website is listed on the letter as www.idns.ae. The AE top-level domain is for the United Arab Emirates. Previous letters had a different web address registered in St. Helena, Ascension, and Tristan da Cunha. They could’ve registered that unusual domain to avoid consumer protection laws in the United States.

The company uses a Jersey City New Jersey business address. According to Google maps, this address looks like it is a UPS store.

The Better Business Bureau online file contains 34 negative reviews and complaints about this company.

Read more: iDNS Domain Registration Letter

Fake Google Robocall and Other Scams

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Are you getting calls from Google* or other robocalls?

If you have a phone, there’s a good chance you have been targeted by a robocall scam over the past couple years, and especially in 2016.

Once a business has established a good online presence the scammers come a calling. A plethora of various robocall scams are constantly barraging business owners. Especially local businesses who have a Google Business Listing. Day in and day out, robocalls are setup by crooks in an attempt to scam unsuspecting people. While most people have enough sense to hang up immediately, others listen to what the recording has to say.

After all, many times these scammers make it sound like they are calling from Google, or a financial institution, or maybe the IRS! And regrettably, the longer a person remains at the telephone, the more of a chance that an unsuspecting business owner will fall for the scam.

Read more: Fake Google Robocall and Other Scams

What is the Page Title Tag?

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What is a page title tag and why are they important?

The Meta page title is an essential part of your on-page SEO strategy. Last I checked it’s still holding strong at #2 right behind good quality content. This is one thing that can be accomplished with minimal effort and have big results.

The title tag serves a few purposes including what search engines use for the focus of the page’s content. It should be an accurate and concise description of what the page is about. The search engine robot indexes the website code and sees your page title in the head section of your page.

Read more: What is the Page Title Tag?

What is a XML Sitemap?

colored puzzle pieces

Very simply put it is a list of your website URLs. It’s there to map your website structure and the pages included.

XML is short for “Extensible Markup Language”

Why do I need an XML sitemap anyway? Well because search engines use bots or crawlers to index the World Wide Web and a sitemap gives them an easy way to read what is on your website. Here's what Google says about sitemaps.

Read more: What is a XML Sitemap?

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