What is scheme markup? What is microdata format? How schema markup can be beneficial for SEO? Let us find answers to these questions in the following sections.
What is schema markup?
Schema markup is a type of code that is added on a web site so that search engines such as Google show informative data about the website to visitors.
When you use this type of markup, search engines index and return data from your site in a somewhat different way.
Schema Markup Helps Search Engines Understand Meaning of Data Present on a Web Page
Suppose, the name “Kevin Morris” is present on a web page. When right type of schema markup is added for this name, search engines are able to understand that “Kevin Morris” is the person who has developed content for that page and he is the author.
Using this data search engines offer search results with more information to visitors who are searching for “Kevin Morris”.
Additionally, schema markup informs search engines about details to highlight from your site and tells search engines about important details present on a web page.