For every business it is important to have consistent local citations. Let us explore what a local citation is, why it is important, and how to implement it.
What is a local citation?
A local citation refers to mention of any business on the internet. Such citation can be a combination of different details such as name of the company, address, phone number, web site address, and zip code. Local citations are important since you can improve your position in local search results if a citation includes these details thus potentially improving your rankings on Google.
Complete citation usually includes details like name of the company, its phone number, and address and known as NAP. If all the details are not included then it is called as partial citation. Let us now go through details of different types of citations that exist.
Types of Citation
Structured Citation | Unstructured Citation
There are two categories into which local citation can be divided, these are unstructured and structured citations.