SEO | Website Design Blog

Top-10 Marketing Tools for Website Owners

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If you want to develop a successful business, you should have a well-thought marketing plan. Much depends upon its strategies. The marketing plan even determines the future of your company. Only the website owners are aware of all challenges that arise on the way to the top. It does not happen on its own. You need a robust set of website marketing tools that will give your site a boost. If you want to be ranked highly by search engines, these instruments should enter your collection of must-have tools to contribute to the promotion of your site.

If you are not sure about the use of some tools, you can try them first. Almost all of them have free trial versions. Try different ones to see, which tools are more efficient as you strive to attain the goals.

  1. SEO PowerSuite

One-stop SEO ranking software.

SEO PowerSuite covers every step of an SEO campaign of any caliber, from rankings to on-page to backlinks. With its intuitive UI and a wealth of pro-level features, it's a perfect fit for SEO newbies and experts alike.

SEO PowerSuite offers unlimited sites, keywords, and backlinks to track, and a wealth of features you won't find anywhere else, many of which are available in the free version. The catch? There isn't any. Because it's a desktop platform, we don't have to pay for hundreds of servers to process your data. That's why SEO PowerSuite is at least 3X cheaper than other SEO tools — and infinitely more flexible and feature-rich.

  1. Tweepi

If you want to become visible online, services like Tweepi can be beneficial for you. it helps to enlarge the number of your Twitter followers thus letting you grow your customer base.

  1. Google Analytics

The core marketing strategy is an understanding of what your clients want. Google Analytics provides a unique opportunity to have insight into the minds of your potential customers. Find out what they are looking for online, determine the locations where the demand for your product is more significant to develop your business most effectively.

This is the most widely used online analytics service at present. Take advantage of its important statistics to achieve the goals effectively.

  1. Google Keyword Planner

Google Keywords is an irreplaceable tool for active promotion in search engines. You can use the service free of charge. Track the popularity of different keywords in search engines and plan your strategy in accordance with it.

  1. Uptime tracker HRank

If you do not want to face the situation when your website is down and you are not even aware of it, you need a reliable tool to find the best web hosting service. Uptime tracker HRank will care about it. The service calculates uptime using the information at the disposal of the service. The data charts are updated daily so you always have access to the latest info.

The service can be used as well to track the response time. This feature is helpful if you distribute your product internationally and want to make sure that your potential customers in different parts of the world have access to it.

Read more: Top-10 Marketing Tools for Website Owners

7 Reasons Why Your Website Is Not Ranking In The Search Results

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Wondering why your site isn't ranking in Google despite all your efforts?

Well, you’ve come to the right place.

In this article, I’ll be sharing with you the 7 most common reasons why your site is hardly ranking (and what you can do to fix it).

Let’s get started!

1. Your Website Is Not Indexed in Google

This should be pretty obvious, right? If your website is not indexed, there’s no way it’ll appear in Google’s search results.

If you made your site yourself you could have a block on search engine indexing. Eco Web Design checks this all when the site gets launched (goes live) so this is not usually part of the issue. Keep reading.

Read more: 7 Reasons Why Your Website Is Not Ranking In The Search Results

What are local citation listings and why they are important for every business?

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For every business it is important to have consistent local citations. Let us explore what a local citation is, why it is important, and how to implement it.

What is a local citation?

A local citation refers to mention of any business on the internet. Such citation can be a combination of different details such as name of the company, address, phone number, web site address, and zip code. Local citations are important since you can improve your position in local search results if a citation includes these details thus potentially improving your rankings on Google.

Complete citation usually includes details like name of the company, its phone number, and address and known as NAP. If all the details are not included then it is called as partial citation. Let us now go through details of different types of citations that exist.

Types of Citation

Structured Citation | Unstructured Citation

There are two categories into which local citation can be divided, these are unstructured and structured citations.

Read more: What are local citation listings and why they are important for every business?

What is Schema Markup and How it Can Help Improve SEO Performance of a Website?

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What is scheme markup? What is microdata format? How schema markup can be beneficial for SEO? Let us find answers to these questions in the following sections.

What is schema markup?

Schema markup is a type of code that is added on a web site so that search engines such as Google show informative data about the website to visitors.

When you use this type of markup, search engines index and return data from your site in a somewhat different way.

Schema Markup Helps Search Engines Understand Meaning of Data Present on a Web Page

Suppose, the name “Kevin Morris” is present on a web page. When right type of schema markup is added for this name, search engines are able to understand that “Kevin Morris” is the person who has developed content for that page and he is the author.

Using this data search engines offer search results with more information to visitors who are searching for “Kevin Morris”.

Additionally, schema markup informs search engines about details to highlight from your site and tells search engines about important details present on a web page.

Read more: What is Schema Markup and How it Can Help Improve SEO Performance of a Website?

How to Enhance Different Design Elements Which Help in Improving Conversions on a Website?

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If you want more conversions on your website and increase time visitors spend on your site then it will be necessary to pay attention to different design aspects present on your site and enhance them. Let us find out how to improve these design aspects which play a crucial role in better performance of your website and help in improving conversions.

Tips to Improve Call to Action (CTA) Buttons and Other Design Elements

CTA Button Design - Essential Details to be Examined

Aspect #1: Highlight the Button

Call to action buttons play the crucial role of directing visitors to take a specific action, which could be starting the purchase process or sending you an email.

It will become easier for your visitors to locate the CTA button when it is highlighted in right manner. For instance, if the main theme color of your website is yellow and the call-to-action button is also yellow colored then locating the button will become difficult.

To avoid such problem what you will have to do is choose any contrasting color so that your CTA button easily stands-out from other elements.

Read more: How to Enhance Different Design Elements Which Help in Improving Conversions on a Website?

iDNS Domain Registration Letter

Looks like a new scam is in town. This one is trying to trick you into send them lots of money to renew your domain. They are able to get your domain registration information from the WHOIS database. 

This is a scam and should be ignored at all costs. 

Who are they?

The letter comes from a New Jersey address and their official name is Internet Domain Name Services Inc. Their website is listed on the letter as The AE top-level domain is for the United Arab Emirates. Previous letters had a different web address registered in St. Helena, Ascension, and Tristan da Cunha. They could’ve registered that unusual domain to avoid consumer protection laws in the United States.

The company uses a Jersey City New Jersey business address. According to Google maps, this address looks like it is a UPS store.

The Better Business Bureau online file contains 34 negative reviews and complaints about this company.

Read more: iDNS Domain Registration Letter